Search results for "best–worst scaling"

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Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach

2019

This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass retail chains and open-air markets) using a paper questionnaire. The relative importance assigned by consumers to 12 fruit and vegetable product attributes, including both intrinsic and extrinsic quality cues, was assessed by using the best&ndash

best–worst scaling; cluster analysis; consumer preferences; fruits and vegetablesHealth (social science)Point of saleconsumer preference030309 nutrition & dieteticsmedia_common.quotation_subjectfruits and vegetablesSample (statistics)Plant Sciencelcsh:Chemical technologycomputer.software_genreHealth Professions (miscellaneous)MicrobiologyArticle03 medical and health sciencesSettore AGR/01 - Economia Ed Estimo Ruralecluster analysiconsumer preferenceslcsh:TP1-1185Quality (business)best–worst scalingMarketingConsumer behaviour040502 food sciencemedia_common0303 health sciencesfood and beverages04 agricultural and veterinary sciencesOrganic certificationPreferenceLatent class modelPurchasingSettore AGR/03 - Arboricoltura Generale E Coltivazioni ArboreeBusiness0405 other agricultural sciencescomputercluster analysisFood ScienceFoods
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Consumer Attitudes and Preference Exploration towards Fresh-Cut Salads Using Best–Worst Scaling and Latent Class Analysis

2019

This research explored the preferences and buying habits of a sample of 620 consumers of fresh-cut, ready-to-eat salads. A best&ndash

Health (social science)030309 nutrition & dieteticsCredencemedia_common.quotation_subjectquality attributesSample (statistics)Plant ScienceHealth Professions (miscellaneous)MicrobiologyArticlefresh-cut salads03 medical and health sciences0404 agricultural biotechnologySettore AGR/01 - Economia Ed Estimo Ruraleconsumer preferencesQuality (business)best–worst scalingMarketinglatent cluster analysisComputingMilieux_MISCELLANEOUSmedia_common0303 health sciencesbusiness.industry04 agricultural and veterinary sciencesOrganic certificationFood safety040401 food sciencePurchasingPreferenceLatent class modelConsumer preferenceFresh-cut saladSettore AGR/03 - Arboricoltura Generale E Coltivazioni ArboreeLatent cluster analysibusinessFood ScienceFoods
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